C-Able
Background
Verizon is strengthening its commitment to sustainability. However, despite the efforts of Verizon, E-Waste is still one of the biggest climate issues globally.
Insight
Verizon is launching a new accessory line using old and retired copper cables.
Idea
Old cables are being disposed due to the Type-C USB trend, while Verizon is retiring Copper cables and switching to Fiber.
Execution
Verizon is launching a new accessory line made from cable waste that allows consumers to replace old cables with new accessories, reducing waste and carbon footprint while promoting Verizon's own product line.
Info
Client : Verizon
Role : Ideation(80%)/ Art Direction(100%)/
2D&3D Graphic & Motion Design(100%)
2023 One Show _ Bronze Pencil
2023 New york Festival _ Shortlists*1
C-Able Product
C-able
Package
Made with Recycled cable
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