CASE STUDY

Hey, buddy

Client: Amazon

Role: Role: Ideation(80%)/ Art Direction(100%)/
2D&3D Graphic & Motion Design(100%)

waiting for award results (D&AD, Andy, One Show, Clio, and more)

Background
The war between Russia and Ukraine caused pain to many people. Ukraine children are also suffering under mental problems such as PTSD and anxiety disorders due to the war.


Insight
Studies have shown that the attachment toys provide positive impact on Children’s mental problems such as PTSD and anxiety disorders. However, most children have lost their attachment toys or had to leave them at home during the way to evacuate from Ukraine.


Idea
Amazon, who owns the largest distribution network on Earth and the strong AWS technology, will help Ukraine children to reunite with their attachment toys and will upgrade them with the AI voice.

Hey,Buddy

UX/UI

Hey,Buddy

Package Design

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