The Real Gift Card
Background
The progress of fintech has brought about changes in how we invest, save, and spend, but the process of making donations remains outdated.
Insight
Starbucks gift card accounts collectively hold $1.5 billion, exceeding the liquidity of 85% of banks in the United States.
idea
Create a new type of Starbucks gift card account that functions like fintech, but also simplifies the donation process.
Execution
Users can open a new account and use the card just like a regular Starbucks card, with the added benefit of earning interest and the ability to donate that interest with a simple tap of a finger.
Starbucks, the largest coffee franchise globally, has achieved immense success. Surprisingly, their app is among the most frequently used payment apps in the US, despite not being a fintech app. Starbucks has amassed a total balance of $1.5 billion, surpassing the liquidity of 85% of US banks. To further engage customers, Starbucks has launched "The real gift card," which offers monthly interest payments. This novel Starbucks account allows customers to donate their interest to causes close to their heart and share their enthusiasm on social media. By providing customizable card designs, Starbucks aims to encourage more people to participate in the initiative. All customers need to do is continue to enjoy their daily caffeine fix as usual.
Client: Starbucks
Role: Ideation(80%)/ Art Direction(100%)/
2D&3D Graphic & Motion Design(100%)
Recognition
2023 New york Festival l Finalist*1
2023 ADDY Awards New york Metro Student l Gold*1, Silver*2
2023 ANDY Awards l Shortlist*1
