Ebay Ticker
Idea
A global campaign that turns top-selling items into tickers using the stock market's ticker system.
Execution
eBay introduces the new ticker system. For example, the Apple Watch would be represented by the symbol APWC, and Air Jordan will be marked ARJN. Interactive billboards in the financial district of London will engage people to purchase or sell their items. Influencers will also talk about the benefits of investing in these items, creating more buzz around the concept.
Background
eBay is the most popular e-commerce platform for buying and selling pre-loved goods, including items like shoes and clothing, which are now considered assets among young people. eBay wants to take advantage of this trend.
Insight
There is a growing market of Gen Z who see certain commodities as investments.
Young generations don't just visit Ebay just because they can get used goods at a more affordable price. They visit Ebay to invest. That's right. They invest in used Air Jordans or 80s Chanel bags and can earn money if they sell them to the right customers. And more demands mean higher value. Wait a minute. Doesn't it sound similar to the stock market? That's precisely why we're adopting the most iconic financial system, the stock ticker, to communicate with the ever-changing items that sell on Ebay.
Info
Client: Ebay
Role: Ideation(70%)/ Art Direction(100%)
/2D&3D Graphic & Motion Design(90%)
2023 New York Festivsl - Shortlist x 2
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