Diablo Live
Background
To re-establish its cultural relevance and attract young generations and restore its status as a significant video game franchise.
Insight
Most Gen Z gamers not only like to play video games but also love watching gameplay on platforms such as Twitch/Youtube.
Idea
Engage with Gen Z gamers by making their character Diablo a virtual influencer.
Execution
Blizzard will introduce Diablo, a character from the franchise, as a virtual influencer who will live stream on Twitch and engage with famous streamers on social media. Users can contribute to damaging the character by sharing posts with the hashtag "#Diablo4,"
Blizzard aims to revive the Diablo franchise's cultural relevance, particularly among the younger generation. To achieve this, they plan to create a virtual influencer based on the character Diablo and have it stream gameplay on Twitch while making appearances on other social media platforms. Blizzard will then recruit a RAID to defeat the virtual influencer. By using the hashtag "#Diablo4" to cause damage to Diablo, they will earn rewards. On the day Diablo the virtual influencer is killed, the campaign will culminate and end with the launch of Diablo 4.
Info
Client: Diablo 4 / Blizzard Ent
Role: Ideation(90%)/ Art Direction(100%)/ 2D&3D Graphic & Motion Design(100%)
2023 One Show _ Merit x 1, Shortlist x 1
