CASE STUDY
The biggest export
Client: 2030 Busan World Expo
Role:Role: Ideation(60%)/ Art Direction(80%)/
2D&3D Graphic & Motion Design(100%)Recognition
2023 ADDY Awards Newyork Metro Student l Silver
2022 Seoul Creative Award of Film Advertising Young Creatives l Finallist
2022 YOUNG STARS l Crystal
Background
Busan has a disadvantage in popularity compared to its competing cities such as Rome and Riyadh, the capital of Saudi Arabia.
Insight
But they’re one of the biggest port cities in Asia, and global companies like Samsung, Hyundai, LG, CJ, and more ship containers from Busan to every corner of the world.
Idea
That’s why we’re going to partner up with those global companies and turn their containers into outdoor billboards to advertise Busan.
